WebSeasoned Market, Audience Researcher & Consumer Insights professional. Authored a paper at ESOMAR, WARC. Authored a book, “The Advertising Mess”, on Audience Measurement & Cross Media Engagement. Specialties: Marketing Science CX I VOC I CSAT UI/UX Research Brand Track & Path-to-Purchase Content Research, AVOD & SVOD … WebJul 16, 2024 · This paper investigates the impact of ad-blockers on online search and purchasing behaviors by empirically analyzing a consumer-level panel dataset. Interestingly, the analyses reveal that ad-blockers have a significant effect on online purchasing behavior: online consumer spending decreases due to ad-blockers by approximately $14.2 billion a ...
Consumer Research and Marketing Science ACR
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